Brands and taglines go hand in hand.  It is a way a brand can get you to remember who they are and remember them well.  Usually taglines come with a jingle too – who can forget McDonalds I’m Lovin’ It – and they often change the taglines about every generation or two to keep up [...]

People’s idea of value seems to be changed in today’s world.  Value is very relative to what you are doing, what you are buying, or what you are experiencing.  However there are some fundamental value laws that have to be followed, regardless of what you are buying. We have all been to a fast-food restaurant [...]