What Taglines Really Mean
Brands and taglines go hand in hand. It is a way a brand can get you to remember who they are and remember them well. Usually taglines come with a jingle too – who can forget McDonalds I’m Lovin’ It – and they often change the taglines about every generation or two to keep up with the times.
Some brands get a tagline right and it sticks – others don’t even have a tagline. However we as consumers get creative and tend to make fun of taglines or even break them down. Over the past few months I have come across a few taglines that have really made me think. Sometimes a tagline can say a lot more than just that. For instance a tagline can show that a company just simply ran out of ideas – or it has no idea who its consumer is. We will explore a few of these in this post, and really this is meant just for my pure sanity.
Apple recently released the iPhone 4 and the tagline reads: “This changes everything. Again.” What their really trying to say “We couldn’t come up with anything better. But we know your going to buy it anyway.”
Most people don’t even realize this but – car manufactures actually have slogans as well. Acura’s tagline reads: ”The road will never be the same.” What their really trying to say “There are too many potholes.”
Florida’s Orange Juice association came out with a tagline “It’s not just for breakfast anymore.” What their really trying to say: “Please buy more orange juice.”
McDonalds I’m Lovin’ It campaign has ran for some time – but what their really trying to say: “Keep telling your self that.”
Have a little fun see what taglines translate to in your eyes – search the web for taglines – you will be astonished at what you find.