What does your value taste like?
People’s idea of value seems to be changed in today’s world. Value is very relative to what you are doing, what you are buying, or what you are experiencing. However there are some fundamental value laws that have to be followed, regardless of what you are buying.
We have all been to a fast-food restaurant where you see a BIG value meal menu. There are usually anywhere from 2 to 12 items on this menu. The problem is that while the price is affordable and the food will suppress your hunger, nothing on the “value” menu tastes good. Which started raising the question in my head, what does your value taste like?
Value is not just about price and visual appearance; it is about the taste that it gives. Now you might be asking yourself, how does this apply to non- food companies. The reality is it doesn’t matter what you are selling, taste is what the end result is of your service and value. Here are 3 simple questions you should ask yourself:
Is your value meal visually appealing?
Does your value taste good?
Does it leave a good taste even after its gone?
If you answered no to any of the above you need to reevaluate your value menu. If you don’t know the answer or are just guessing, you need to survey your clients and ask them the same questions, but in a bit different format, otherwise they might think your crazy:
How did our product/service appeal to you?
Did we meet your expectation of the product/service?
After your purchase/launch/implementation was our service/product still what you expected?
These three questions can translate directly to the value of your taste. Every morning and every project you should be asking your self, how did I bring value to the client, and what did my value taste like?